Skip to main content

Iconic Paula Abdul is Aesthetics Biomedical’s Ambassador for SoME™ Skincare Debut Campaign

Posted July 24, 2019

Legendary Performer Chooses Personalized Skincare for Straight Up Results

The innovators at Aesthetics Biomedical (ABM), a leading aesthetics product development corporation announce pop icon Paula Abdul as brand ambassador for the debut of SoME™ Skincare That’s All You.

Skincare is personal and part of everyday life. Paula shares why she felt passionate about partnering with ABM: “I’ve been looking for skincare that’s natural, and truly personalized to me, I found it with SoME™. It keeps my skin looking radiant despite my busy lifestyle.”

The team at ABM, MaryAnn Guerra (CEO) and Sheldon Larson (Director of Marketing), share sentiments when they speak about working with Paula: “Having Paula as part of the family is pure pleasure. The way she has successfully forged her own path in the entertainment industry aligns with our creative mentality and mission to innovate personalized care in the beauty and aesthetics space.” Guerra says. “Paula has the unique ability to reach multiple generations,” Larson continues, “which is why she is a perfect fit for our launch of SoME™, a product we developed to give consumers of all ages showstopping skin.”

What makes SoME™ stand out? Until now, there has never been an autologous skincare product with proven results. SoME™+ Platelet Rich Plasma (PRP) uses the body’s own regenerative properties to stimulate natural collagen and elastin for visibly renewed firmness and luminosity. The cosmetic serum was formulated and rigorously tested by Aesthetics Biomedical to ensure that when combined with an individual’s PRP, as recommended by your physician, the platelets are preserved for optimal effect upon use. Preservation of the platelet components is key as this discovery allows the product to remain efficacious over the course of three months, setting a new standard in the industry.

SoME™+ PRP targets fine lines, wrinkles, dryness, discoloration, and reduces puffiness & darkness around the eyes. Sold through physicians, consumers will go in for a consultation, and upon medical recommendation, will begin the quick process to receive their personalized skincare. The process includes a blood draw allowing the physician to extract sufficient PRP to be combined with the SoME™ base serum to create a truly personalized topical skincare product. When complete, the product is a translucent, smooth textured serum used twice daily. A branded skincare refrigerator will be sold with the product.


About Paula Abdul

A two-time Emmy Award winner, Grammy Award winner, American Music Award winner, and multi-platinum recording artist, Paula Abdul has been entertaining her fans for years as a singer, songwriter, dancer, choreographer, television personality, actress, producer and entrepreneur. In August 2019, Abdul’s residency in Las Vegas will premiere at the Flamingo – FOREVER YOUR GIRL. In Fall 2018, Abdul headlined her first solo tour in over 25+ years – STRAIGHT UP PAULA! In 2017, Abdul made her momentous return to touring with Live Nation’s The Total Package Tour where she hit over 40 cities in the US alongside Boyz II Men and New Kids on the Block. She has served as a judge on the Emmy award-winning dance competition shows “So You Think You Can Dance,” “American Idol,” and “X·Factor.” Abdul’s career began as a Laker Girl cheerleader and choreographer. Paula was double nominated for her groundbreaking choreography for the 62nd Annual Academy Awards and for her own performance on the “American Music Awards,” for which she won an Emmy. She has won seven MTV Awards for her work with Janet Jackson and has also choreographed for Duran Duran, ZZ Top, The Jackson family, George Michael, Luther Vandross, INXS, Heart and Prince. In film, she choreographed for the films “Coming to America” and “Jerry Maguire.” For her music, Paula has achieved a remarkable ten top ten career singles with six number ones.


About Aesthetics Biomedical

Aesthetics Biomedical is committed to the development and distribution of innovative aesthetic devices, products, and services for the global market. We create novel patient treatment experiences that ensure our products yield desired results, keeping patient comfort in mind. ABM’s SoME products are intended to meet the FDA’s definition of a cosmetic; an article applied to the human body to cleanse, beautify, promote attractiveness, and alter appearances. ABM products do not contain platelet-rich-plasma and are not intended to be drug or biologic products that diagnose, treat, cure, or prevent any disease or condition. These products have not been approved by the FDA, and the statements on these products have not been evaluated by the FDA.

Stay Connected